At the beginning of the new year in 2025, Deepseek became popular across the internet, injecting new vitality into the innovation breakthrough of the hotel industry and once again arousing people’s attention and thinking about artificial intelligence. How do hotel professionals perceive and understand the changes and impacts that AI will bring to the industry? What AI tools have been adopted by hotels? In which fields have they applied AI, and what functions have been realized? What achievements have been made or what changes have been brought about? What are the successful practical cases? What are the specific plans and medium and long term visions for the application of AI tools in hotels in the future? Regarding these hot topics, the Hotel Industry Research Center of BHI invited Fan Rong, General Manager of Suzhou Nanyuan Hotel, Ge Rong, IT Operations Director of First Travel Home Inn Group, Liu Shan, General Manager of Digital Intelligence Center of Dongcheng Group, Li Chengzhi, Vice President of Mingyu Business Travel Co., Ltd., Liu Zhihao, General Manager of Digital Intelligence Management Department of Fengyue Hotel and Resort , Meng Linghang, Senior Vice President of Digital Technology of Deyu Group, Shen Xueting, Deputy General Manager of Nanjing Jinling Hotel, and Su Zhuang, IT Manager of Qingdao Haitian Hotel, to jointly discuss and share the latest explorations and practices of their respective groups or hotels. Zhang Rungang, General Advisor of Beijing Hospitality Institute, Xu Longyang, Dean of Academic Affairs Department, and Huang Jue, Director of Hotel Industry Research Center, attended the salon. Teacher representatives from the Hotel Industry Research Center and Academic Affairs Department listened to the discussion online.

At the start of the seminar, Zhang Rungang, General Advisor of Beijing Hospitality Institute, made an opening speech. He stated that in recent years, there has been a global trend towards the development and application of artificial intelligence, and the emergence of Deepseek has attracted numerous media attention. Some media have stated that Deepseek will reshape the pattern of the Chinese economy, and all industries will face opportunities and challenges brought by AI technology. This can remind hotel personnel from a more macro perspective to pay more attention to the application prospects of AI technology and the possible problems that may be encountered when it is implemented in the hotel industry.

With the hosting of Huang Jue, Director of the Hotel Industry Research Center, guests from major hotel groups and individual hotels shared their latest explorations, practices, and prospects for the future in the field of AI application. Through in-depth sharing by guests, teachers from the Hotel Industry Research Center and Academic Affairs Department have gained a more specific and profound understanding of the cutting-edge applications of AI in the hotel industry. In the future, the Hotel Industry Research Center will continue to track the latest practices of AI technology in the hotel industry, deepen the research on the application and practice of AI in the hotel industry, promote the deep integration of research results with industry practice, and inject new momentum and wisdom into the teaching innovation of BHI and the development of the industry .